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Content Marketing for Fence Installers

Your website is a digital property that represents your business on the internet. Once your website is up and running, the process does not end. You need to continuously implement promotional strategies to ensure your target audience notices your website.

When it comes to promotional strategies, any marketer would agree with the fact that content is king. With the right content, it is possible to establish your brand as an authority within your targeting niche. Unfortunately, this is one area that many marketers and business owners tend to overlook. You may think that simply providing an overview of your fencing services to clients is enough – but in reality, you are missing out on a great opportunity.

Fence SEO is not only experts at providing you with highly efficient search engine optimization services, but can also assist in the development of content production and marketing strategies that will build trust among your customers.

Why Is Content Marketing So Important?

Content is one of the most essential items that form part of both on-page and off-page marketing strategies. You need to develop content for every page on your website – this includes the text that tells the client what you do, who you are, and why you are able to give them a competitive advantage for all their fencing needs.

Content marketing involves strategies where the content on your website is optimized to improve performance in search engines, while also being more attractive to your audience. At the same time, content marketing also consists of promotional strategies that allow you to put the content in front of your audience – not only on your own website but also on third-party platforms.

If you have published a post for your fencing company on Facebook before, then you have already delved into content marketing before. This is just one form of content marketing – at Fence SEO, we are experienced in delivering content marketing strategies that target multiple platforms in order to offer a more efficient solution for building brand authority and trust, while also increasing the awareness of your fencing company among a local audience.

What Does A Content Marketing Strategy Consist Of?

There are a few elements that form part of an effective content marketing strategy. You should ensure you understand all of these elements to help you understand what makes a content marketing strategy effective.

The first step is to optimize content that has already been published on your website. Even though content marketing generally refers to the promotion of brand-related content on third-party websites, we at Fence SEO believes that it should really start with great content on your own website.

The development of new content needs to be done in a careful manner – you want to ensure that your expertise clearly shines through in every piece of content you decide to publish.

A content marketing strategy should focus on distributing your content on multiple platforms. These may include:

  • Posts published on social media platforms, such as Facebook and LinkedIn.
  • Articles distributed to platforms like Facebook Instant and Google News.
  • Posts that are published on third-party blogs as part of an outreach and guest posting strategy.

Plan carefully and post relevant content – this is the strategy that will help to increase brand awareness, while also building more authority for your business. At the same time, the strategy will help with increasing backlinks and traffic to your website. This, in turn, results in better rankings in Google search results.

How We Can Help

Fence SEO is experts in the area of content creation and marketing – and we can include these strategies as part of a search engine optimization campaign too.

We can help with a variety of elements that form part of an effective content marketing campaign. At Fence SEO, we offer fencing companies access to these services:

  • We can create content around topics related to fencing, including tutorials, tips, and more. The goal of the content is to help your brand establish authority within the fencing industry. It helps to show your audience that you are experts when it comes to fencing solutions.
  • We build brand awareness by choosing the right channels to promote your content. This may include a strategy that forms part of social media marketing. We publish the content we produce on Facebook and other profiles that have been developed for your brand.
  • We can help to establish effective guest posting strategies too. We assist in finding appropriate blogs to publish on and assist with the outreach to the blog owner. We can produce the content that will be published on the blog, giving you more time to focus on other business operations on your side.

All content that is developed will follow appropriate SEO guidelines to ensure it is pre-optimized. We use keywords related to your campaign that is also targeted at a local audience. This gives you the ability to have content ranked higher in Google, further increasing the exposure of your company.

How To Get Started

If you want to get a content marketing strategy up for your business, then the first step is to get in touch with us. At Fence SEO, our experts have worked with many companies in the industry – which means our team members have a few skills they are proud of. This is also why our content management and marketing solution offers a much more targeted approach to you as a business owner of a fencing company.

We first need to consider if you have any existing strategies in place. If you have already done some content marketing from your side, then we need to consider the structure of the content that was published. This helps us get an idea of the “voice” and “tone” that your brand has already established. We can also work by creating something from scratch if you have not yet published any content related to your online properties.

We then develop a complete plan that shows you what type of content we will be publishing, as well as where we will publish the content. This ensures you know exactly what to expect before we take any actions from our side.