Who We Are?

Fence SEO is a team of highly talented
designers and search engine optimzation specialists

Our websites help boost your business when you utilize our fantastic crew. Fence SEO is well known for our incredible advertising website design, as well as our ability to work closely with each of our clients. We believe when you perform fantastic work, you are able to keep and expand your clientele. We look at each project as a stand-alone job that gets all of our attention so that we create an excellent website every time. We utilize our experience, our creativity, and the newest technology to build top-quality sites that will always bring the results you crave. This shows in all of our work because most of our new customers come to us through word of mouth referrals from our previous, happy clients. Amazing work always brings fantastic results.

Internet Marketing Services

Fence SEO has set itself apart from all of the other web design companies simply because we create beautiful customized graphic designs that are professionally and thoughtfully designed. There is a vast difference between the run of the mill website design companies and us here at Fence SEO. We are experts at creating compelling improvements to your brand/website. Our designers will work together with you and build a brand and a style that conveys the correct message to your target market in the best way possible.

We help improve search engine results for our client’s businesses that are aiming to target their local search engine marketplace. We will create your title, your tags, and all of your file names while watching the current trending search engine terms and keywords. We ensure that all of your website content is full of trending keywords, and we make sure that each aspect of your website is search engine friendly. All of these aspects put together ensures that when a potential client searches for your site, they find you very quickly, every time.

At Fence SEO, we manage your AdWords by targeting the top keywords that will send clients directly to your website. Specifically, focused keyword research and analysis will determine the very best and most affordable approach to acquiring clients who are looking for what your company has to offer. Through different research tools that we utilize here at Fence SEO, we are able to develop highly effective search campaigns that focus specifically on your target. By investing in our AdWords services, you will assist clients in finding your website who wouldn’t have come across it through typical search engine results.

The authority of your brand is one of the most important aspects that you need to focus on. It decides how willing customers will be to invest in your business – whether it is a product or a service you are offering. It also provides a way of increasing trust among both new and existing customers.

Unfortunately, many businesses overlook the important role that content marketing plays in building up authority. Content marketing and authority really go hand in hand. The ultimate goal here is to show potential clients that your business knows its industry – and that you are able to effectively solve problems through expertise and real skills.

As a fencing company, it should not come as any surprise to you that a local presence is the most vital piece of the puzzle – even when promoting your business on the internet. You do not want people from other states, or perhaps other countries, requesting services from you.

This is why a strategy that also focuses on local SEO is important – it helps to create an increased presence in local search results for your business.

When looking at local SEO, Google My Business is often considered at the center of all strategies. This is because most people tend to use Google when they want to find a business near them. If someone wants to set up a fence, they may search a “fencing company near me” on Google. Those first business results are where you want your company to show up – allowing you to get the exposure you need for more calls and visits to your office.

While content still remains “king,” it is not all that you need to focus on – especially with a local business. People are not only going to call you because your name pops up first. Google will also not rank your business first solely because you have done some optimization to your company’s listing.

Reputation management is another overlooked part of a fencing company’s online marketing strategy. Your company’s reputation says a lot about the services you offer. If someone in the area is looking to find a fencing company, they want to know what previous customers had to say about your business. Fencing solutions are considered an investment, which means people will not readily throw money your way.

Faqs

We work with a vast range of company types all across the business industry (fence companies). We’ve helped businesses improve customer service, sell their products, and attract hundreds of new customers. Our crew will get to know your specific goals and organization to ensure your site meets all of your goals.

Yes! Our only goal is to please our clients. We can’t do any of that without your design input. If you possess a logo or brand that you would like us to work with, consider it done. We will make sure your site will be an integral portion of your overall brand and logo.

No. If the client isn’t a good fit for our company, we won’t quote them a bid. Creating a brand-new site is a big undertaking, so the website designers and their clients need to have similar views and goals for the project to work successfully. The can be said for customizing existing websites. If our company does not feel that we are able to expand and better your brand, we will let you know quickly.

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Our Team

Fence SEO CEO & Founder

Micah Gabbard

CEO / Founder

As CTO and Co-Founder, Micah oversees all of the company operations. He has always been very passionate about helping business owners improve their companies by integrating more visibility with their online presence. There is no one more qualified to help boost your business then Micah and his team.

Dave Harrington

Creative Director

Dave is an important and integral part of our crew here at Fence SEO. He provides both creative website design and development for all of our design projects.  He is at the front of each one of our graphic design projects including logos as well as branding.

Regina Ball

Marketing Manager

Regina is Fence SEO’s Marketing Manager, and she is the main point of contact for our clients. Most of her day is spent on the phone, explaining our process and reviewing advertising and development work with our potential clients.

Content Marketing for Fence Installers

Your website is a digital property that represents your business on the internet. Once your website is up and running, the process does not end. You need to continuously implement promotional strategies to ensure your target audience notices your website.

When it comes to promotional strategies, any marketer would agree with the fact that content is king. With the right content, it is possible to establish your brand as an authority within your targeting niche. Unfortunately, this is one area that many marketers and business owners tend to overlook. You may think that simply providing an overview of your fencing services to clients is enough – but in reality, you are missing out on a great opportunity.

Fence SEO is not only experts at providing you with highly efficient search engine optimization services, but can also assist in the development of content production and marketing strategies that will build trust among your customers.

Why Is Content Marketing So Important?

Content is one of the most essential items that form part of both on-page and off-page marketing strategies. You need to develop content for every page on your website – this includes the text that tells the client what you do, who you are, and why you are able to give them a competitive advantage for all their fencing needs.

Content marketing involves strategies where the content on your website is optimized to improve performance in search engines, while also being more attractive to your audience. At the same time, content marketing also consists of promotional strategies that allow you to put the content in front of your audience – not only on your own website but also on third-party platforms.

If you have published a post for your fencing company on Facebook before, then you have already delved into content marketing before. This is just one form of content marketing – at Fence SEO, we are experienced in delivering content marketing strategies that target multiple platforms in order to offer a more efficient solution for building brand authority and trust, while also increasing the awareness of your fencing company among a local audience.

What Does A Content Marketing Strategy Consist Of?

There are a few elements that form part of an effective content marketing strategy. You should ensure you understand all of these elements to help you understand what makes a content marketing strategy effective.

The first step is to optimize content that has already been published on your website. Even though content marketing generally refers to the promotion of brand-related content on third-party websites, we at Fence SEO believes that it should really start with great content on your own website.

The development of new content needs to be done in a careful manner – you want to ensure that your expertise clearly shines through in every piece of content you decide to publish.

A content marketing strategy should focus on distributing your content on multiple platforms. These may include:

  • Posts published on social media platforms, such as Facebook and LinkedIn.
  • Articles distributed to platforms like Facebook Instant and Google News.
  • Posts that are published on third-party blogs as part of an outreach and guest posting strategy.

Plan carefully and post relevant content – this is the strategy that will help to increase brand awareness, while also building more authority for your business. At the same time, the strategy will help with increasing backlinks and traffic to your website. This, in turn, results in better rankings in Google search results.

How We Can Help

Fence SEO is experts in the area of content creation and marketing – and we can include these strategies as part of a search engine optimization campaign too.

We can help with a variety of elements that form part of an effective content marketing campaign. At Fence SEO, we offer fencing companies access to these services:

  • We can create content around topics related to fencing, including tutorials, tips, and more. The goal of the content is to help your brand establish authority within the fencing industry. It helps to show your audience that you are experts when it comes to fencing solutions.
  • We build brand awareness by choosing the right channels to promote your content. This may include a strategy that forms part of social media marketing. We publish the content we produce on Facebook and other profiles that have been developed for your brand.
  • We can help to establish effective guest posting strategies too. We assist in finding appropriate blogs to publish on and assist with the outreach to the blog owner. We can produce the content that will be published on the blog, giving you more time to focus on other business operations on your side.

All content that is developed will follow appropriate SEO guidelines to ensure it is pre-optimized. We use keywords related to your campaign that is also targeted at a local audience. This gives you the ability to have content ranked higher in Google, further increasing the exposure of your company.

How To Get Started

If you want to get a content marketing strategy up for your business, then the first step is to get in touch with us. At Fence SEO, our experts have worked with many companies in the industry – which means our team members have a few skills they are proud of. This is also why our content management and marketing solution offers a much more targeted approach to you as a business owner of a fencing company.

We first need to consider if you have any existing strategies in place. If you have already done some content marketing from your side, then we need to consider the structure of the content that was published. This helps us get an idea of the “voice” and “tone” that your brand has already established. We can also work by creating something from scratch if you have not yet published any content related to your online properties.

We then develop a complete plan that shows you what type of content we will be publishing, as well as where we will publish the content. This ensures you know exactly what to expect before we take any actions from our side.

internet marketing checklist for fence companies