Angies List, Craigslist And Other Places To Market Your Fencing Business
So you’ve built a thriving fence company from the ground up. You’ve been in business for a few years and are receiving a significant amount of business from recommendations. That’s great, but now you want to grow your business and bring in additional customers. In the past, placing an advertisement in the Yellow Pages would result in a phone call. Nevertheless, in today’s environment, the Yellow Pages are little more than a relic that takes your money and produces very little in return for you. You must position your fence company online if you want to be successful. As an Internet Marketing Company that specializes in the Fencing Industry, we believe that a well-executed Search Engine Optimization campaign may produce spectacular results. You can start by downloading our FREE Internet Marketing Guide for Fencers and following the instructions in it. However, in addition to that, I’d want to discuss online lead generation websites such as Angies List and Craigslist.
Craigslist is a fantastic resource for posting advertisements for your company, and the best part is that it is completely free. Free is usually a nice thing, but it does come at a price, and that price is your time. For those of you who have used Craigslist in the past, you’re probably thinking to yourself, “time, what’s the big deal, you just write your ad and submit it.” True; yet… Craigslist operates on the principle that the most recent advertising appear at the top of the page, while older ads are relegated to the bottom. In other words, if you put an ad at 9:00AM and it appears at 10:30AM, you would be around halfway down the page by 10:30AM if you were successful. The majority of Internet searchers abandon their search after the first few results. Because you’ll want to submit your ad numerous times throughout the day in order to keep your listing at the top of the search results, this will be a time-consuming task.
The next issue I have with Craigslist is that it has a garage sale mindset, and you’re most likely marketing to someone who is searching for a better deal than you can offer them. There’s nothing wrong with it; in fact, several contractors base their entire business model on offering lower-priced services and products. Advertising your higher-end services such as bathroom design may not be a priority for you at this point in your business. When advertising on Craigslist, stick to offering lower-priced services to attract more customers.
List of Angry People
Angies List is distinct from Craigslist in that it is specifically designed for contractors. It is a paid service, and consumers choose contractors based on the reviews of other people who have used the contractor’s services. It is generally accepted that contractors who advertise on Angie’s List are businesses who provide excellent service because even one negative review might turn away a large number of customers. When a business receives a specific number of positive reviews, they are eligible to receive a special badge that can be displayed on their website. The majority of the time, plumbers with this emblem tend to draw a large amount of business because they deliver an exceptional and dependable service.
There are a plethora of venues online where you may market your fence business and generate a significant amount of traffic for your establishment.