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Fence Companies Reputation Management

You want your business to grow your business and be in front of your competitors – this means keeping up with the latest changing in how fencing companies are doing business. With the internet being readily available to people from all over the world, you need to ensure you gain an online presence in the modern world. Without an online presence, your company will face multiple limitations in its opportunity to continue to grow.

Once an online presence for your business has been established, you need to promote your business and monitor the progress of your marketing campaigns. Along with these strategies, you also need to consider reputation management. Among fencing companies, we have found that many business owners overlook the important role that reputation management plays – until it has a major impact on their ability to conduct business in a digital world.

Fence SEO has expertise in the field of reputation management. We can assist in monitoring and identifying your company’s current online reputation and help to improve its digital reputation. We are also skilled in solving problems that are causing your company’s reputation to decline.

What Is Reputation Management?

Reputation for any company is important. If your business has a poor or bad reputation, it means you may find it difficult to gain new clients. It can also be hard to retain existing customers, as they may move toward companies with a better reputation.

With the online world advancing, you now need to consider more than just the “real-world” reputation that affects your business. Your online reputation affects how people perceive your company’s information on the internet. In addition to affecting audience behavior, your company’s online reputation also affects other elements – such as your rankings in Google and other search engines.

Reputation management essentially describes methods that are used to help create and maintain a positive reputation for your business on the internet.

Some of the elements that can affect your fencing company’s online reputation include:

  • Reviews and ratings on your Google My Business profile.
  • Ratings received on social media platforms, such as a Facebook page.
  • Reviews on third-party websites, such as business listing websites.
  • Whether or not your website has been reported as spam.
  • The number of followers and likes received on your social media profiles.

How people react to content, you publish on the internet also matters and plays a role in determining the reputation of your business.

Why Is Reputation Management Important?

There are multiple reasons why you need to consider reputation management as a critical part of establishing a positive presence for your fencing company on the internet.

 

The reputation of your business on the internet affects how people behave to content you publish. Consider a scenario where you promote an offer on your Facebook page. You decide to share the offer in several groups that are related to fencing – and ones that have a presence in the areas you target with your business. People will likely first click on your Page’s link to see what your business is about. If those who land on your page sees that you have a low rating from past customers, they will click back and look for another fencing company. The same generally happens if you have no response from clients you serviced in the past.

Reputation management does not only help to get people to feel like they can trust you when promoting your business on the internet.

Your online reputation can also have an impact on how high your website or pages rank when people look for local businesses. If your business has a lot of positive reviews on Google My Business, for example, it will be more likely to pop up in front of competitors when someone performs a local search.

With this in mind, you gain two major benefits when you decide to set up a reputation management strategy.

What Affects Your Companys Reputation?

There are many elements that affect the reputation your company has on the internet. These include:

  • Reviews on Google My Business, Facebook Pages, and mentions on Twitter.
  • Reviews on platforms like Hello Peter and other business rating websites.
  • Reviews left on your own website often promoted as testimonials.

 

  • Reviews on third-party eCommerce systems.

 

  • Comments made on posts you publish on Facebook and other social media platforms.
  • Comments posted on blog posts found on your company’s website.
  • Mentions and recommendations of your company among people on forums, classified sites, and social media networks.

How We Can Help Your Fencing Company

Fence SEO is an expert in delivering solutions that promote an enhanced online presence for companies that offer clients access to fencing services and solutions. We are able to get you from a starting position up to a point where you have an established online presence – and once this is established, we can help with content marketing, as well as reputation management.

 

The first step we take is to analyze the current reputation of your company. A lot of fencing companies are not aware that their business already has a reputation on the internet when they come to us – if your company has already established an online presence, we need to take this into account before developing a strategy.

A very important part of the process is looking at any elements that may have an adverse impact on your company’s reputation. These are the elements we will target first when implementing a reputation management strategy. Negative reviews and other elements that adversely affect your fencing company’s online reputation drag you down – we need to take care of this first.

We will develop a complete report that gives you an overview of the current reputation your company has online. Our report will also include a review of the actions that need to be taken to assist in solving any issues with your reputation, as well as strategies that will help to provide an improvement in your reputation.

This may include strategies to get more clients to leave positive reviews on your Google My Business listing, Facebook page, and other online properties. These strategies will help to cultivate a more positive view of your brand – which is essential when you are trying to win over more customers.